This elementary-like collage pictured above was not created by 11-13 year old school kids but by our good old friends at Urban Outfitters. Fly Crooklyn girls and guys usually flock to the city but just recently, Urban Outfitters has built a home in Crooklyn.When I first found out that there was an Urban Outfitters that was going to be Crooklyn bound I had a sigh of relief. Sometimes, the commute to and from Soho can be a pain for Crooklynites with all those ridiculous train changes. Before I headed out in that direction today I received an email about their store opening ad back in March. Now, I've seen previous ads for Urban Outfitters and never before have I seen cut images of Biggie, Jay-z, Mike Tyson and the Cosby's as images on what looked like a rushed attempt at making a quick flyer. If this is an attempt to be down with the "hood," when their located in CobbleHill/Caroll Gardens (nothing hoodish about these areas), I mean very WACK! What was the goal here with this ad???? It paints a perception of who they believed their target customers would only be. Ck is too diverse a town and deserves better, I mean hell I love Jay and Big too but are they the faces of Urban Outfitters? It's one thing to include culture and race as a marketing tool but if your going to do it, Do it right! I am highly offended that Crooklyn received such representation and it makes me second guess their establishment. It's hard because Urban has some ill finds but I need to take a serious break from them, oh well there's always vintage:)
